Retail training for Veterinary Practices

During 2011 Dimension Eighty Eight brought the concept of Retail training to the Veterinary industry. The response was positive from both Staff and Practice owners / Partners alike.

As a professional retail Trainer when I am out and about I cannot help but notice how different sectors offer their merchandise for sale and how they sell or recommend it!

Here is a little story……………………

I like going to the vets with my cats and as I sat in the waiting room for my appointment I began to notice how the retail merchant area in the waiting room looked. On the surface it looked pleasant but not very enticing or easy to shop due to the fact that if I moved one item another would tumble down on to me!

There were also items without a price on them so I thought the product would be too expensive. I did not like to ask, as the receptionist was busy with other clients and the phone kept ringing.

I decided to leave the cat food as I did not want the embarrassment of many smaller items falling noisily onto the floor and having to say “sorry for ruining your display”. The receptionist asked for the bill to be paid and I handed over my Visa card which was processed very efficiently and as it was going through she asked me about purchasing the cat food. By this time I had the cat in the basket and the kids screaming to get home for tea! 

“No I will leave it!” I said

“OK” said the receptionist

I left the Vets still needing to get cat food and the kids needed their tea.So I popped into my local store for cat food.

At the end of day trading the Practice owner asked how much money had been taken and it was reasonable.

“Did you manage to sell any of our new Cat food and retail products?” questioned the Practice owner

“No not one item” replied the receptionist. ” Clients are just not interested.”

“Oh” said the Practice owner. 

Please note this does not represent any Veterinary Practice in business.It is just a story written for training purposes!

Dimension Eighty Eight can offer Retail training to your Veterinary team and guide you to make more add on sales thus increasing turnover and profitability! So if your waiting room is not making money ask yourself why and contact us here at dimension 88 to turn this space into  profit!

The Retail training has been specifically written for Veterinary Practices and their teams. It has been tried and tested with productive results.

Don’t delay contact us today!